Marketing management : strategies and programs /

Marketing management : strategies and programs /

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Bibliographic Details
Main Author: Guiltinan, Joseph P.
Other Authors: Paul, Gordon W., Madden, Thomas J.
Format: Book
Language:English
Published: New York : McGraw-Hill Companies, c1997.
Edition:6th ed.
Series:McGraw-Hill series in marketing
Subjects:
Marketing > Management.
Classic Catalogue: View this record in Classic Catalogue

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