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|a Guiltinan, Joseph P.
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|a Marketing management :
|b strategies and programs /
|c Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden.
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|a 6th ed.
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|a New York :
|b McGraw-Hill Companies,
|c c1997.
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| 300 |
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|a xvi, 463 p. :
|b ill. ;
|c 24 cm.
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| 440 |
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|a McGraw-Hill series in marketing
|9 9571
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|a Includes bibliographical references (p. 443-446) and index.
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|e 5878
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|a Marketing
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|a Paul, Gordon W.
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