Marketing management : strategies and programs /
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill Companies,
c1997.
|
| Edition: | 6th ed. |
| Series: | McGraw-Hill series in marketing
|
| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Physical Description: | xvi, 463 p. : ill. ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references (p. 443-446) and index. |
| ISBN: | 007049097X |