Guiltinan, J. P., Paul, G. W., & Madden, T. J. (1997). Marketing management: Strategies and programs (6th ed.). McGraw-Hill Companies.
Chicagoスタイル(17版)引用形式Guiltinan, Joseph P., Gordon W. Paul, , Thomas J. Madden. Marketing Management: Strategies and Programs. 6th ed. New York: McGraw-Hill Companies, 1997.
MLA(8版)引用形式Guiltinan, Joseph P., et al. Marketing Management: Strategies and Programs. 6th ed. McGraw-Hill Companies, 1997.
警告: この引用は必ずしも正確ではありません.