APA-Zitierstil (7. Ausg.)

Guiltinan, J. P., Paul, G. W., & Madden, T. J. (1997). Marketing management: Strategies and programs (6th ed.). McGraw-Hill Companies.

Chicago-Zitierstil (17. Ausg.)

Guiltinan, Joseph P., Gordon W. Paul, und Thomas J. Madden. Marketing Management: Strategies and Programs. 6th ed. New York: McGraw-Hill Companies, 1997.

MLA-Zitierstil (8. Ausg.)

Guiltinan, Joseph P., et al. Marketing Management: Strategies and Programs. 6th ed. McGraw-Hill Companies, 1997.