Essentials of marketing : a global-managerial approach /

Bibliografiske detaljer
Hovedforfatter: Perreault, William D.
Andre forfattere: McCarthy, E. Jerome (Edmund Jerome)
Format: Bog
Sprog:English
Udgivet: Boston, Mass. : McGraw-Hill/Irwin, c2006.
Udgivelse:10th ed.
Serier:McGraw-Hill/Irwin series in marketing
Fag:
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