Essentials of marketing : a global-managerial approach /

Essentials of marketing : a global-managerial approach /

Dades bibliogràfiques
Autor principal:	Perreault, William D.
Altres autors:	McCarthy, E. Jerome (Edmund Jerome)
Format:	Llibre
Idioma:	English
Publicat:	Boston, Mass. : McGraw-Hill/Irwin, c2006.
Edició:	10th ed.
Col·lecció:	McGraw-Hill/Irwin series in marketing
Matèries:	Marketing.
Classic Catalogue:	View this record in Classic Catalogue

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