Essentials of marketing : a global-managerial approach /

Essentials of marketing : a global-managerial approach /

Bibliographic Details
Main Author: Perreault, William D.
Other Authors: McCarthy, E. Jerome (Edmund Jerome)
Format: Book
Language:English
Published: Boston, Mass. : McGraw-Hill/Irwin, c2006.
Edition:10th ed.
Series:McGraw-Hill/Irwin series in marketing
Subjects:
Marketing.
Classic Catalogue: View this record in Classic Catalogue

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