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150314s2006 maua b 001 0 eng |
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|a 2005043864
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|a 0072935898 (alk. paper)
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|b .M378 2006
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|a 658.8
|2 22
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| 100 |
1 |
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|a Perreault, William D.
|9 9546
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| 245 |
1 |
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|a Essentials of marketing :
|b a global-managerial approach /
|c William D. Perreault, Jr., E. Jerome McCarthy.
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| 250 |
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|a 10th ed.
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| 260 |
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|a Boston, Mass. :
|b McGraw-Hill/Irwin,
|c c2006.
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| 300 |
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|a xl, 638 p. :
|b col. ill. ;
|c 28 cm. +
|
| 490 |
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|a McGraw-Hill/Irwin series in marketing
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| 504 |
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|a Includes bibliographical references and indexes.
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| 541 |
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|e 7073
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| 650 |
|
0 |
|a Marketing.
|9 9547
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| 700 |
1 |
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|a McCarthy, E. Jerome
|q (Edmund Jerome)
|9 9548
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| 942 |
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|a SCL
|b SCL
|c GEN
|d 2015-03-14
|e Gift: The Asia Foundation
|l 0
|o 658.8 PER
|p 3020007073
|r 2015-03-14
|t 1
|w 2015-03-14
|y BK
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