Cita APA (7a ed.)

Perreault, W. D., & McCarthy, E. J. (2006). Essentials of marketing: A global-managerial approach (10th ed.). McGraw-Hill/Irwin.

Cita Chicago Style (17a ed.)

Perreault, William D., y E. Jerome McCarthy. Essentials of Marketing: A Global-managerial Approach. 10th ed. Boston, Mass.: McGraw-Hill/Irwin, 2006.

Cita MLA (8a ed.)

Perreault, William D., y E. Jerome McCarthy. Essentials of Marketing: A Global-managerial Approach. 10th ed. McGraw-Hill/Irwin, 2006.