New products management /
Κύριος συγγραφέας: | Crawford, C. Merle (Charles Merle), 1924- |
---|---|
Μορφή: | Βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Chicago :
Irwin,
c1997.
|
Έκδοση: | 5th ed. |
Σειρά: | The Irwin series in marketing
|
Θέματα: | |
Classic Catalogue: | View this record in Classic Catalogue |
Παρόμοια τεκμήρια
-
Customer centricity : focus on the right customers for strategic advantage /
ανά: Fader, Peter
Έκδοση: (2012) -
Strategic management of technological innovation /
ανά: Schilling, Melissa A.
Έκδοση: (2005) -
Innovation : leadership strategies for the competitive edge /
ανά: Kuczmarski, Thomas D., 1951-
Έκδοση: (1996) -
Winning at new products : creating value through innovation /
ανά: Cooper, Robert G. (Robert Gravlin), 1943-
Έκδοση: (2011) -
Production and operations management : manufacturing and services /
ανά: Chase, Richard B.
Έκδοση: (1998)