New products management /
Autor principal: | Crawford, C. Merle (Charles Merle), 1924- |
---|---|
Format: | Llibre |
Idioma: | English |
Publicat: |
Chicago :
Irwin,
c1997.
|
Edició: | 5th ed. |
Col·lecció: | The Irwin series in marketing
|
Matèries: | |
Classic Catalogue: | View this record in Classic Catalogue |
Ítems similars
-
Customer centricity : focus on the right customers for strategic advantage /
per: Fader, Peter
Publicat: (2012) -
Strategic management of technological innovation /
per: Schilling, Melissa A.
Publicat: (2005) -
Innovation : leadership strategies for the competitive edge /
per: Kuczmarski, Thomas D., 1951-
Publicat: (1996) -
Winning at new products : creating value through innovation /
per: Cooper, Robert G. (Robert Gravlin), 1943-
Publicat: (2011) -
Production and operations management : manufacturing and services /
per: Chase, Richard B.
Publicat: (1998)