New products management /
| Hoofdauteur: | |
|---|---|
| Formaat: | Boek |
| Taal: | English |
| Gepubliceerd in: |
Chicago :
Irwin,
c1997.
|
| Editie: | 5th ed. |
| Reeks: | The Irwin series in marketing
|
| Onderwerpen: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Fysieke beschrijving: | xxix, 508 p. : ill. ; 25 cm. |
|---|---|
| Bibliografie: | Includes bibliographical references (p. 453-455) and index. |
| ISBN: | 0256187789 |