New products management /
| Glavni autor: | |
|---|---|
| Format: | Knjiga |
| Jezik: | English |
| Izdano: |
Chicago :
Irwin,
c1997.
|
| Izdanje: | 5th ed. |
| Serija: | The Irwin series in marketing
|
| Teme: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Opis: | xxix, 508 p. : ill. ; 25 cm. |
|---|---|
| Bibliografija: | Includes bibliographical references (p. 453-455) and index. |
| ISBN: | 0256187789 |