New products management /
| मुख्य लेखक: | |
|---|---|
| स्वरूप: | पुस्तक |
| भाषा: | English |
| प्रकाशित: |
Chicago :
Irwin,
c1997.
|
| संस्करण: | 5th ed. |
| श्रृंखला: | The Irwin series in marketing
|
| विषय: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| भौतिक वर्णन: | xxix, 508 p. : ill. ; 25 cm. |
|---|---|
| ग्रन्थसूची: | Includes bibliographical references (p. 453-455) and index. |
| आईएसबीएन: | 0256187789 |