New products management /
| Auteur principal: | |
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| Format: | Livre |
| Langue: | English |
| Publié: |
Chicago :
Irwin,
c1997.
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| Édition: | 5th ed. |
| Collection: | The Irwin series in marketing
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| Sujets: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Description matérielle: | xxix, 508 p. : ill. ; 25 cm. |
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| Bibliographie: | Includes bibliographical references (p. 453-455) and index. |
| ISBN: | 0256187789 |