New products management /
| Egile nagusia: | |
|---|---|
| Formatua: | Liburua |
| Hizkuntza: | English |
| Argitaratua: |
Chicago :
Irwin,
c1997.
|
| Edizioa: | 5th ed. |
| Saila: | The Irwin series in marketing
|
| Gaiak: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Deskribapen fisikoa: | xxix, 508 p. : ill. ; 25 cm. |
|---|---|
| Bibliografia: | Includes bibliographical references (p. 453-455) and index. |
| ISBN: | 0256187789 |