New products management /
| Prif Awdur: | |
|---|---|
| Fformat: | Llyfr |
| Iaith: | English |
| Cyhoeddwyd: |
Chicago :
Irwin,
c1997.
|
| Rhifyn: | 5th ed. |
| Cyfres: | The Irwin series in marketing
|
| Pynciau: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Disgrifiad Corfforoll: | xxix, 508 p. : ill. ; 25 cm. |
|---|---|
| Llyfryddiaeth: | Includes bibliographical references (p. 453-455) and index. |
| ISBN: | 0256187789 |