Marketing : creating value for customers /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Burr Ridge, Ill. :
Irwin,
c1995.
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| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Physical Description: | xxxii, 703 p. : col. ill., col. maps ; 27 cm. |
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| Bibliography: | Includes bibliographical references (p. 655-674) and indexes. |
| ISBN: | 0256125392 0256173672 (annotated instructor's edition) 0256174741 |