Churchill, G. A., & Peter, J. P. (1995). Marketing: Creating value for customers. Irwin.
Chicago Style (17th ed.) CitationChurchill, Gilbert A., and J. Paul Peter. Marketing: Creating Value for Customers. Burr Ridge, Ill.: Irwin, 1995.
MLA citiranjeChurchill, Gilbert A., and J. Paul Peter. Marketing: Creating Value for Customers. Irwin, 1995.
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