Cita APA (7a ed.)

Churchill, G. A., & Peter, J. P. (1995). Marketing: Creating value for customers. Irwin.

Cita Chicago Style (17a ed.)

Churchill, Gilbert A., y J. Paul Peter. Marketing: Creating Value for Customers. Burr Ridge, Ill.: Irwin, 1995.

Cita MLA (8a ed.)

Churchill, Gilbert A., y J. Paul Peter. Marketing: Creating Value for Customers. Irwin, 1995.