Marketing management : strategies and programs /
主要作者: | Guiltinan, Joseph P. |
---|---|
其他作者: | Paul, Gordon W. |
格式: | 圖書 |
語言: | English |
出版: |
New York :
McGraw-Hill,
c1994.
|
版: | 5th ed. |
叢編: | McGraw-Hill series in marketing
|
主題: | |
Classic Catalogue: | View this record in Classic Catalogue |
相似書籍
-
Marketing management : strategies and programs /
由: Guiltinan, Joseph P.
出版: (1997) -
Marketing research : an applied approach /
由: Kinnear, Thomas C., 1943-
出版: (1991) -
Marketing management /
由: Winer, Russell S.
出版: (2011) -
Strategic market management /
由: Aaker, David A.
出版: (2005) -
Marketing management /
出版: (2013)