Marketing management : strategies and programs /
Autor Principal: | Guiltinan, Joseph P. |
---|---|
Outros autores: | Paul, Gordon W. |
Formato: | Libro |
Idioma: | English |
Publicado: |
New York :
McGraw-Hill,
c1994.
|
Edición: | 5th ed. |
Series: | McGraw-Hill series in marketing
|
Subjects: | |
Classic Catalogue: | View this record in Classic Catalogue |
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