Marketing management : strategies and programs /

Marketing management : strategies and programs /

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Détails bibliographiques
Auteur principal:	Guiltinan, Joseph P.
Autres auteurs:	Paul, Gordon W.
Format:	Livre
Langue:	English
Publié:	New York : McGraw-Hill, c1994.
Édition:	5th ed.
Collection:	McGraw-Hill series in marketing
Sujets:	Marketing > Management.
Classic Catalogue:	View this record in Classic Catalogue

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