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|a Guiltinan, Joseph P.
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|a Marketing management :
|b strategies and programs /
|c Joseph P. Guiltinan, Gordon W. Paul.
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|a 5th ed.
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| 260 |
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|a New York :
|b McGraw-Hill,
|c c1994.
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| 300 |
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|a xvi, 480 p. :
|b col. ill. ;
|c 24 cm.
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| 490 |
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|a McGraw-Hill series in marketing
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|a Includes bibliographical references and index.
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| 541 |
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|e 1467
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|a Marketing
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