Marketing management : strategies and programs /
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
c1994.
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| Edition: | 5th ed. |
| Series: | McGraw-Hill series in marketing
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| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Physical Description: | xvi, 480 p. : col. ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0070489718 (alk. paper) : |