Guiltinan, J. P., & Paul, G. W. (1994). Marketing management: Strategies and programs (5th ed.). McGraw-Hill.
Chicagoスタイル(17版)引用形式Guiltinan, Joseph P., , Gordon W. Paul. Marketing Management: Strategies and Programs. 5th ed. New York: McGraw-Hill, 1994.
MLA(8版)引用形式Guiltinan, Joseph P., , Gordon W. Paul. Marketing Management: Strategies and Programs. 5th ed. McGraw-Hill, 1994.
警告: この引用は必ずしも正確ではありません.