Cita APA (7a ed.)

Guiltinan, J. P., & Paul, G. W. (1994). Marketing management: Strategies and programs (5th ed.). McGraw-Hill.

Cita Chicago Style (17a ed.)

Guiltinan, Joseph P., y Gordon W. Paul. Marketing Management: Strategies and Programs. 5th ed. New York: McGraw-Hill, 1994.

Cita MLA (8a ed.)

Guiltinan, Joseph P., y Gordon W. Paul. Marketing Management: Strategies and Programs. 5th ed. McGraw-Hill, 1994.