Marketing research : an applied approach /

Bibliographic Details
Main Author: Kinnear, Thomas C., 1943-
Other Authors: Taylor, James R. (James Ronald), 1938-
Format: Book
Language:English
Published: New York : McGraw-Hill, c1991.
Edition:4th ed.
Series:McGraw-Hill series in marketing
Subjects:
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Call Number: 658.83 KIN
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