Marketing research : an applied approach /
Autor Principal: | Kinnear, Thomas C., 1943- |
---|---|
Outros autores: | Taylor, James R. (James Ronald), 1938- |
Formato: | Libro |
Idioma: | English |
Publicado: |
New York :
McGraw-Hill,
c1991.
|
Edición: | 4th ed. |
Series: | McGraw-Hill series in marketing
|
Subjects: | |
Classic Catalogue: | View this record in Classic Catalogue |
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