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150310s1991 nyuab b 001 0 eng |
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|a Kinnear, Thomas C.,
|d 1943-
|9 9292
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|a Marketing research :
|b an applied approach /
|c Thomas C. Kinnear, James R. Taylor.
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| 250 |
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|a 4th ed.
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| 260 |
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|a New York :
|b McGraw-Hill,
|c c1991.
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| 300 |
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|a xxi, 856 p. :
|b ill. (some col.), maps ;
|c 25 cm.
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| 490 |
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|a McGraw-Hill series in marketing
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| 504 |
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|a Includes bibliographical references and indexes.
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| 541 |
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|e 5858
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| 650 |
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0 |
|a Marketing research.
|9 9071
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| 650 |
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|a Marketing
|x Management.
|9 9293
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| 700 |
1 |
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|a Taylor, James R.
|q (James Ronald),
|d 1938-
|9 9294
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| 942 |
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|e Gift: The Asia Foundation
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