Cita APA

Kinnear, T. C., & Taylor, J. R. (1991). Marketing research: An applied approach (4th ed.). McGraw-Hill.

Citación estilo Chicago

Kinnear, Thomas C., and James R. Taylor. Marketing Research: An Applied Approach. 4th ed. New York: McGraw-Hill, 1991.

Cita MLA

Kinnear, Thomas C., and James R. Taylor. Marketing Research: An Applied Approach. 4th ed. McGraw-Hill, 1991.