APA-viite (7. p.)

Kinnear, T. C., & Taylor, J. R. (1991). Marketing research: An applied approach (4th ed.). McGraw-Hill.

Chicago-viite (17. p.)

Kinnear, Thomas C., ja James R. Taylor. Marketing Research: An Applied Approach. 4th ed. New York: McGraw-Hill, 1991.

MLA-viite (8. p.)

Kinnear, Thomas C., ja James R. Taylor. Marketing Research: An Applied Approach. 4th ed. McGraw-Hill, 1991.