The one to one future : building relationships one customer at a time /

Бібліографічні деталі
Автор: Peppers, Don
Інші автори: Rogers, Martha, 1952-
Формат: Книга
Мова:English
Опубліковано: New York : Currency Doubleday, 1997, c1996.
Редагування:1st Currency pbk. ed.
Предмети:
Classic Catalogue: View this record in Classic Catalogue
Зміст:
  • Back from the future
  • Share of customer, not share of market
  • Collaborate with your customers
  • Differentiate customers, not just products
  • Economies of scope, not economies of scale
  • Manage your customers, not just your products
  • Engage your customers in dialogue
  • Take products to customers, not customers to products
  • Make money protecting privacy, not threatening it
  • Society at light speed.