The one to one future : building relationships one customer at a time /

ग्रंथसूची विवरण
मुख्य लेखक: Peppers, Don
अन्य लेखक: Rogers, Martha, 1952-
स्वरूप: पुस्तक
भाषा:English
प्रकाशित: New York : Currency Doubleday, 1997, c1996.
संस्करण:1st Currency pbk. ed.
विषय:
Classic Catalogue: View this record in Classic Catalogue
विषय - सूची:
  • Back from the future
  • Share of customer, not share of market
  • Collaborate with your customers
  • Differentiate customers, not just products
  • Economies of scope, not economies of scale
  • Manage your customers, not just your products
  • Engage your customers in dialogue
  • Take products to customers, not customers to products
  • Make money protecting privacy, not threatening it
  • Society at light speed.