The one to one future : building relationships one customer at a time /
| מחבר ראשי: | |
|---|---|
| מחברים אחרים: | |
| פורמט: | ספר |
| שפה: | English |
| יצא לאור: |
New York :
Currency Doubleday,
1997, c1996.
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| מהדורה: | 1st Currency pbk. ed. |
| נושאים: | |
| Classic Catalogue: | View this record in Classic Catalogue |
תוכן הענינים:
- Back from the future
- Share of customer, not share of market
- Collaborate with your customers
- Differentiate customers, not just products
- Economies of scope, not economies of scale
- Manage your customers, not just your products
- Engage your customers in dialogue
- Take products to customers, not customers to products
- Make money protecting privacy, not threatening it
- Society at light speed.