The one to one future : building relationships one customer at a time /
| Hlavní autor: | |
|---|---|
| Další autoři: | |
| Médium: | Kniha |
| Jazyk: | English |
| Vydáno: |
New York :
Currency Doubleday,
1997, c1996.
|
| Vydání: | 1st Currency pbk. ed. |
| Témata: | |
| Classic Catalogue: | View this record in Classic Catalogue |
Obsah:
- Back from the future
- Share of customer, not share of market
- Collaborate with your customers
- Differentiate customers, not just products
- Economies of scope, not economies of scale
- Manage your customers, not just your products
- Engage your customers in dialogue
- Take products to customers, not customers to products
- Make money protecting privacy, not threatening it
- Society at light speed.