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01962nam a2200409 a 4500 |
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|a 0385485662 (pbk.) :
|c $15.95
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|c FEM
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4 |
|a 658.812
|2 20
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| 100 |
1 |
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|a Peppers, Don.
|9 8892
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| 245 |
1 |
4 |
|a The one to one future :
|b building relationships one customer at a time /
|c Don Peppers and Martha Rogers.
|
| 246 |
3 |
0 |
|a Building relationships one customer at a time
|
| 250 |
|
|
|a 1st Currency pbk. ed.
|
| 260 |
|
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|a New York :
|b Currency Doubleday,
|c 1997, c1996.
|
| 300 |
|
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|a xxxii, 429 p. :
|b ill. ;
|c 19 cm.
|
| 500 |
|
|
|a "A Currency paperback"--T.p. verso.
|
| 500 |
|
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|a Originally published by Currency Doubleday in 1993.
|
| 504 |
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|a Includes bibliographical references (p. [382]-418) and index.
|
| 505 |
0 |
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|a Back from the future -- Share of customer, not share of market -- Collaborate with your customers -- Differentiate customers, not just products -- Economies of scope, not economies of scale -- Manage your customers, not just your products -- Engage your customers in dialogue -- Take products to customers, not customers to products -- Make money protecting privacy, not threatening it -- Society at light speed.
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| 541 |
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|e 4557
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| 650 |
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0 |
|a Market segmentation.
|9 8893
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| 650 |
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0 |
|a Sales promotion.
|9 8894
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| 650 |
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0 |
|a Consumers' preferences.
|9 8895
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| 650 |
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0 |
|a Customer relations.
|9 8896
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| 650 |
|
7 |
|a Consumers' preferences
|2 fast
|9 8897
|
| 650 |
|
7 |
|a Customer relations
|2 fast
|9 8898
|
| 650 |
|
7 |
|a Market segmentation
|2 fast
|9 8899
|
| 650 |
|
7 |
|a Sales promotion
|2 fast
|9 8900
|
| 700 |
1 |
|
|a Rogers, Martha,
|d 1952-
|9 8901
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| 942 |
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