The one to one future : building relationships one customer at a time /

The one to one future : building relationships one customer at a time /

Bibliographic Details
Main Author: Peppers, Don
Other Authors: Rogers, Martha, 1952-
Format: Book
Language:English
Published: New York : Currency Doubleday, 1997, c1996.
Edition:1st Currency pbk. ed.
Subjects:
Market segmentation.
Sales promotion.
Consumers' preferences.
Customer relations.
Consumers' preferences
Customer relations
Market segmentation
Sales promotion
Classic Catalogue: View this record in Classic Catalogue
Description
Item Description:"A Currency paperback"--T.p. verso.
Originally published by Currency Doubleday in 1993.
Physical Description:xxxii, 429 p. : ill. ; 19 cm.
Bibliography:Includes bibliographical references (p. [382]-418) and index.
ISBN:0385485662 (pbk.) :

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