E-business & e-commerce management : strategy, implementation and practice /
| Autor principal: | |
|---|---|
| Formato: | Livro |
| Idioma: | English |
| Publicado em: |
New Delhi ; Harlow, England ; New York :
Pearson/Financial Times Prentice Hall ; Dorling Kindersley (India) Pvt. Ltd.,
2013.
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| Edição: | 5th ed. |
| Assuntos: | |
| Classic Catalogue: | View this record in Classic Catalogue |
Sumário:
- Introduction to e-business and e-commerce
- Marketplace analysis for e-commerce
- E-business infrastructure
- E-environment
- E-business strategy
- Supply chain management
- E-procurement
- E-marketing
- Customer relationship management
- Change management
- Analysis and design
- E-business service implementation and optimization.