E-business & e-commerce management : strategy, implementation and practice /
| Glavni autor: | |
|---|---|
| Format: | Knjiga |
| Jezik: | English |
| Izdano: |
New Delhi ; Harlow, England ; New York :
Pearson/Financial Times Prentice Hall ; Dorling Kindersley (India) Pvt. Ltd.,
2013.
|
| Izdanje: | 5th ed. |
| Teme: | |
| Classic Catalogue: | View this record in Classic Catalogue |
Sadržaj:
- Introduction to e-business and e-commerce
- Marketplace analysis for e-commerce
- E-business infrastructure
- E-environment
- E-business strategy
- Supply chain management
- E-procurement
- E-marketing
- Customer relationship management
- Change management
- Analysis and design
- E-business service implementation and optimization.