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01936nam a22003614a 4500 |
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28640 |
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BD-DhAAL |
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20150908020004.0 |
| 008 |
141209s2013 ii ab b 001 0 eng |
| 010 |
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|a 2011007808
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|
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|a 9789332511170
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|a 0273752014 (pbk.)
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|a 9780273752011 (pbk.)
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|a (OCoLC)ocn704121225
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|a HF5548.32
|b .C472 2011
|
| 082 |
0 |
0 |
|a 658.8/72
|2 22
|
| 100 |
1 |
|
|a Chaffey, Dave,
|d 1963-
|9 6759
|
| 245 |
1 |
0 |
|a E-business & e-commerce management :
|b strategy, implementation and practice /
|c Dave Chaffey.
|
| 246 |
3 |
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|a E-business and e-commerce management
|
| 250 |
|
|
|a 5th ed.
|
| 260 |
|
|
|a New Delhi ;
|a Harlow, England ;
|a New York :
|b Pearson/Financial Times Prentice Hall ;
|b Dorling Kindersley (India) Pvt. Ltd.,
|c 2013.
|
| 300 |
|
|
|a xxxi, 733 p. :
|b col. ill., col. map ;
|c 27 cm.
|
| 504 |
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|a Includes bibliographical references and index.
|
| 505 |
0 |
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|a Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization.
|
| 541 |
|
|
|e 28640
|
| 650 |
|
0 |
|a Electronic commerce.
|9 6760
|
| 650 |
|
0 |
|a Business enterprises
|x Computer networks.
|9 6761
|
| 942 |
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