Jeannet, J., & Hennessey, H. D. (2004). Cases in global marketing strategies 2005 annual update (6th ed.). Houghton Mifflin Co..
Chicago Style (17th ed.) CitationJeannet, Jean-Pierre, and H. David Hennessey. Cases in Global Marketing Strategies 2005 Annual Update. 6th ed. Boston, AK: Houghton Mifflin Co., 2004.
MLA (8th ed.) CitationJeannet, Jean-Pierre, and H. David Hennessey. Cases in Global Marketing Strategies 2005 Annual Update. 6th ed. Houghton Mifflin Co., 2004.
Warning: These citations may not always be 100% accurate.