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| LEADER |
01232nam a2200277 a 4500 |
| 001 |
2560903 |
| 008 |
090629s1996 njua b 001 0 eng d |
| 010 |
|
|
|a 95025901
|
| 020 |
|
|
|a 8120312198
|
| 040 |
|
|
|a DLC
|c DLC
|d DLC
|
| 082 |
0 |
0 |
|a 659.1
|2 20
|
| 100 |
1 |
|
|a Batra, Rajeev.
|
| 245 |
1 |
0 |
|a Advertising management /
|c Rajeev Batra, John G. Myers, David A. Aaker.
|
| 250 |
|
|
|a 5th ed.
|
| 260 |
|
|
|a Upper Saddle River, N.J.;
|a New Delhi :
|b Prentice Hall,
|c c1996.
|
| 300 |
|
|
|a xiii, 754 p. :
|b ill. ;
|c 25 cm.
|
| 500 |
|
|
|a Aaker's name appears first on 4th ed.
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 541 |
1 |
|
|e 00011653
|
| 650 |
|
0 |
|a Advertising
|x Management
|
| 700 |
1 |
|
|a Myers, John G.,
|d 1933-
|
| 700 |
1 |
|
|a Aaker, David A.
|
| 852 |
4 |
|
|a Ayesha Abed Library
|j General Shelf.
|
| 999 |
|
|
|c 2069
|d 2069
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 659_100000000000000_BAT
|7 0
|9 1903
|a BRACUL
|b BRACUL
|c GEN
|d 2009-07-07
|g 0.00
|l 2
|m 15
|o 659.1 BAT
|p 3010011653
|r 2019-09-17
|s 2019-05-29
|t 1
|w 2009-07-07
|y BK
|x No price found in the accession register.
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 659_100000000000000_BAT
|7 0
|9 14060
|a BRACUL
|b BRACUL
|c GEN
|d 2011-01-22
|l 1
|m 14
|o 659.1 BAT
|p 3010012016
|r 2019-08-26
|s 2019-05-15
|t 2
|w 2011-01-22
|y BK
|x Price not available in Register
|