Advertising management /
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J.; New Delhi :
Prentice Hall,
c1996.
|
| Edition: | 5th ed. |
| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Item Description: | Aaker's name appears first on 4th ed. |
|---|---|
| Physical Description: | xiii, 754 p. : ill. ; 25 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 8120312198 |