Advertising management /
| 第一著者: | |
|---|---|
| その他の著者: | , |
| フォーマット: | 図書 |
| 言語: | English |
| 出版事項: |
Upper Saddle River, N.J.; New Delhi :
Prentice Hall,
c1996.
|
| 版: | 5th ed. |
| 主題: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| 記述事項: | Aaker's name appears first on 4th ed. |
|---|---|
| 物理的記述: | xiii, 754 p. : ill. ; 25 cm. |
| 書誌: | Includes bibliographical references and index. |
| ISBN: | 8120312198 |