Batra, R., Myers, J. G., & Aaker, D. A. (1996). Advertising management (5th ed.). Prentice Hall.
芝加哥风格引文Batra, Rajeev, John G. Myers, 与 David A. Aaker. Advertising Management. 5th ed. Upper Saddle River, N.J.; New Delhi: Prentice Hall, 1996.
MLA引文Batra, Rajeev, et al. Advertising Management. 5th ed. Prentice Hall, 1996.
警告：这些引文格式不一定是100％准确.