Batra, R., Myers, J. G., & Aaker, D. A. (1996). Advertising management (5th ed.). Prentice Hall.
Chicagoスタイル(17版)引用形式Batra, Rajeev, John G. Myers, , David A. Aaker. Advertising Management. 5th ed. Upper Saddle River, N.J.; New Delhi: Prentice Hall, 1996.
MLA(8版)引用形式Batra, Rajeev, et al. Advertising Management. 5th ed. Prentice Hall, 1996.
警告: この引用は必ずしも正確ではありません.