Batra, R., Myers, J. G., & Aaker, D. A. (1996). Advertising management (5th ed.). Prentice Hall.
Lua i Stíl Chicago (17ú heag.)Batra, Rajeev, John G. Myers, agus David A. Aaker. Advertising Management. 5th ed. Upper Saddle River, N.J.; New Delhi: Prentice Hall, 1996.
Lua MLA (8ú heag.)Batra, Rajeev, et al. Advertising Management. 5th ed. Prentice Hall, 1996.
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