Style de citation APA (7e éd.)

Batra, R., Myers, J. G., & Aaker, D. A. (1996). Advertising management (5th ed.). Prentice Hall.

Style de citation Chicago (17e éd.)

Batra, Rajeev, John G. Myers, et David A. Aaker. Advertising Management. 5th ed. Upper Saddle River, N.J.; New Delhi: Prentice Hall, 1996.

Style de citation MLA (8e éd.)

Batra, Rajeev, et al. Advertising Management. 5th ed. Prentice Hall, 1996.