Advertising management /
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| Outros autores: | |
| Formato: | Libro |
| Idioma: | English |
| Publicado: |
New Delhi, New York :
Oxford University Press,
2006
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| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
Table of Contents:
- Introduction to advertising management
- Advertising in historical perspective
- Brand building and advertising management
- Advertising agency: structure and processes
- Strategey and planning process in advertising campaigns
- Consumer behaviour and advertising research
- Creative strategy and creative development
- Media strategy and planning
- Agency relationships
- Advertising classification and current issues
- Advertising: laws and ethics
- Sales promotion
- Public relations
- Rural advertising in India
- Globalization in Indian advertising
- Annexure I: The code for self regulation in advertising
- Annexure II: Advertising agencies and rulings of the Indian Newspaper Society.